We’re about to get super meta about blogging. Some of you may already write a blog, or you read blogs, or you are trying to figure out how to get into blogging.
Blogging isn’t the scariest thing in the world. I personally believe blogging can be cathartic. Whether you are writing about a topic you’re really passionate about or jotting down incomplete thoughts there is something special about communication through writing. Also, when you complete a blog, well that is a whole other level of awesome.
The thing that I believe holds most people back is the fear of failing. Also, some people legit can’t think about what they want to write when they sit down. I’m going to try and help you with both of these issues. Once they are solved you can send me a blank cheque to the address on the website. Here are your tips, enjoy!
#1. Understand the audience you’re gearing the blog towards.
Get niche with your bad self. Know your topic in and out, decide what audience you would like to reach (adults, teenagers, small children, tweens) and gear your piece towards them.
You wouldn’t shape your piece about fishing lures towards teens who love social media right?
Keep it relevant, fun to read, and have your audience always in mind.
“Your ultimate consumers are your users, not search engines.” - Google SEO Starter Guide
#2. Don’t drag on and on.
Ever read something that just drones on and on and end up reading the same line over again? It’s probably the blog becoming super boring. Offer your audience something to gain out of reading your blog, whether that’s tips about your topic, relevant material, similar blog posts, or simply adding photos to spice up the word-soup you just created.
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” - Brian Clark, Author.
#3. Talk like the computer screen is your pal.
Talk like you usually do. First person, and personal. Literally imagine that what you’re tipping or physically writing is to a friend and speak like that. This is a big one for many reasons.
#4. Read it back to yourself.
Read it to your cat, read it to your pet rock, or get your phone to read it back to you. This gives you the chance to hear it out loud and test how your piece flows, any grammar errors, spelling issues, or content relevancy. Don’t feel silly about it either. If J.R.R Tolkien could use Siri, I bet he would. Imagine that! “Hey Siri, read me the tale of Smaug”. I can’t think of anything funnier.
5. Use keywords to improve your search results (SEO)
This is a big one depending on what your blog is for. SEO (a.k.a Search Engine Optimization) is all about having your blog reachable by searching and relevancy to the search. SEO can either be low or high. Low means you’re not using keywords that are relevant for the blog, high means there’s more relevant wording to the blog and what people are searching. The hardest part is finding those keywords, but don’t worry, we’ve come prepared with a tool for everyone.
This is Google Keyword Planner. It’s an amazing tool that lets you take the topic of your blog and run it through the most relevant searches. From there, you can take those relevant searches and work those words into your blog. For example, this blog would yield results like; blogger, writing, SEO, blog posts, etc.
So that’s it! Blogging is something that everyone can do. It’s cathartic, it’s fun to do, and have a plethora of topics to discover, write about, and take an interest in. So that’s it! Go! Create!
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