Launchpad is a BRANDING AGENCY that specializes in building powerful reputations for our clients.
Launchpad Creative is one of the LEADING BRANDING AGENCIES SPECIALIZING IN BOTH DIGITAL & PRINT MEDIA. We have a simple goal. Launchpad Creative will raise the awareness of your brand and ultimately make you more successful!
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Visible elements of a brand. Includes colour, design, logo, tone, tagline, font, etc. The identity differs from the brand image.
How others view your brand and the overall PUBLIC image of the brand.
The overarching plan of businesses, campaigns, or products. Generally contains the key marketing messages, information on the target market, and value proposition.
Capturing moving images in electronic media to create content and distribute to the proper channel. (Youtube, Vimeo, Facebook, Instagram)
The process and design of deliverables (websites, posters, logos) through the use of digital services (Photoshop, InDesign, Premiere, etc)
A subset of graphic design. The process of composing text’s and images to produce print-ready marketing materials.
Creating and distributing relevant, interesting, and engaging articles, photos, video and other shareable media. (Blogging, social media posting, newsletters)
A process of creating the interface of a website. Design includes the visuals, flow, skeleton, and overall look of the HTML or CSS website.
The writing, and coding of a website in the early stages of development. This includes many developers working with an HTML code or CSS code within a text editor, or even writing scripts within a text editor.
The buying and selling of goods or services through online shops, as well as the transfer of funds to confirm the transactions.
Writing software for small and wireless computing devices (phone, tablet, smartwatch). Apps are usually created to take advantage of a devices feature (Ex: The gyroscope on your phone, the accelerometer for a health app, etc)
A summary and initial plan of your goals, methods, and deliverables for social media. Can also include engagement reports, the scope of a project, and the engagement goals for specific media. Can include (but not limited to) Twitter, Instagram, Linked In, and Facebook
Purchasing advertising from either websites, magazines, blogs, or newspaper. Contains considerations such as ad placement, and price. Could also contain Social Media advertising aspects (Within facebook ads, Instagram ads, and Twitter ads)
A representative comfortable with public speaking addresses one underlying theme and summarizes the core message of the predetermined campaign.
Cliff aka Cliffnotes
January 16, 2023
2 book recommendations: 1. Oversubscribed: Get People Lining Up To Do Business With You. 2. SCRAMBLE. How agile strategy builds epic brands!
Cliff Skelliter aka Cliffnotes
January 11, 2023
I learn so much from my team every day. It blows my mind how talented they are. :D
February 23, 2022
My first NOW post! Currently in a meeting with our programmers figuring out how to increase the speed of a client site. Faster = better!