The Huge News: Greater Sudbury was getting their first professional basketball team to compete in the National Basketball League (NBL) of Canada.
The Game Plan: Being another team owned by the gregarious and visionary entrepreneur Dario Zulich, we were looking forward to working with him alongside SWSE to create an impact in the NBL as big as Sudbury itself! (ps. Sudbury is the 2nd largest city in Canada).
The Hook: #KingsOfTheUnderground, that was the name of the game, and we here at Launchpad worked with the organization to create the brand identity, an engagement marketing strategy, as well as connecting together many of the key players (on and off the court).
Deliverables: Branding, Social Media, Graphic Design, Coding, Video, Web, Copy-Writing